This module focuses on applying design skills strategically to create high-performing marketing assets and mastering the professional communication required for client success. ​Lesson 4.1: The Marketing Campaign Design Workflow ​Learning Objectives: ​Differentiate between designs needed for Awareness, Consideration, and Conversion stages of a marketing funnel. ​Design sequential visuals for a three-part marketing campaign (e.g., Hook \rightarrow Benefit \rightarrow CTA). ​Master the use of a visual mood board in Canva for pre-design client approval and idea generation. ​Lesson 4.2: Client Collaboration and Feedback Management ​Learning Objectives: ​Master Canva's sharing and commenting features to manage client feedback directly on the design file. ​Learn the professional protocol for receiving, clarifying, and implementing client revisions (the "Three-Draft Rule"). ​Understand how to lock design elements (e.g., logos) to prevent accidental client edits. ​Lesson 4.3: Professional Delivery and File Hand-off ​Learning Objectives: ​Create a structured Delivery Folder for final client assets, including all required file types (PNG, JPEG, Source Link). ​Master the use of Canva Templates for client use, ensuring the client can edit text without damaging the design. ​Understand the importance of the "Source File Link" for future revisions and asset management.